When it comes to your online e-commerce business presence, creating your “About Us” page requires careful consideration and attention to detail. When customers visit your website they often want to learn more about your company such as who is behind it, how long has the company been in business, and what is the company’s mission statement. The following will help guide you to the creation of an optimum “About Us” page using this handy checklist.
Use a Modern and Fun Tone
The ‘About Us’ page doesn’t have to be dull and straight to the point. Get creative and have fun with this page by using a modern and fun tone that is inviting to your visitors. One example could be with the use of a conversational tone that makes the customer feel invited and valued. Be upbeat and enthusiastic in your writing and this will come across as a company that is both modern and fun!
Showcase Your Company Interest and Culture
Giving your readers specific detailed information about who you are, where your company got its start, and the essence behind you and your products/services helps customers better understand where your passion lies and why they should be giving their business to you. Does your company give a proceed of sales to charity? Be sure to include this because customers enjoy shopping for a good cause!
Give Attention to Perception
In continuing with the idea of giving your customers an inside look at who you are and what your company’s mission is, don’t forget to give attention to customer perception. You want to be sure that your tone and message doesn’t come off as vain. While showcasing all your company’s achievements seems relevant on this page, consider how to feature them without giving the impression that you are bragging in any way. Instead, the perception you want to give to your customers should be one that is friendly, caring, and attentive to their needs. One way this could be done effectively is by adding a few of your customer’s personal reviews of your products so that customers can see for themselves why they should shop with you.
