In today’s fast-paced digital world, it’s easy to overlook the enduring value of traditional mail. However, at Stamps.com, we’re always curious about the important role of mail in today’s digital world. So, we commissioned a survey of 500 consumers to get to the bottom of it.
Survey says? Physical mail continues to play a significant role in how Americans connect and communicate.
Our study found that nearly two-thirds (65%) of surveyed Americans still send letters and packages on a monthly basis. Even more surprisingly, younger generations are active mailers, with nearly half (48%) of Gen Z mailing 1-2 times a month.
Key Takeaways
- Mail is still a mainstay: Nearly two-thirds (65%) of Americans send physical mail between 1-5 times a month, and 34% mailed something just last week!
- Gen Z is on board: Even the youngest generation is embracing mail, with 48% of Gen Z sending letters or packages 1-2 times a month.
- Businesses rely on mail: 36% of surveyed businesses mail weekly, proving that it’s still crucial for their operations.
Why people love mail: it’s personal, it’s reliable
So, what’s behind this enduring love for physical mail? Our survey uncovered some key reasons:
- Personal touch wins: 37% of respondents appreciate the personal touch of physical mail, especially Gen X (41%).
- Reliability matters: 31% of Americans value the security and trustworthiness of physical mail.
- Tracking provides peace of mind: 35% of people like the ability to track their mail and packages. This preference was most pronounced among older generations, with 40% of Baby Boomers citing “tracking” as a top priority.
Mail’s not just personal: businesses rely on it too
It’s not just about birthday cards and holiday greetings. Our research underscores that mail is still a cornerstone of the business world. A significant 34% of surveyed Americans rely on mail for both personal and professional purposes, and businesses are actively driving mail volume, with 36% of those we surveyed mailing weekly. This is especially crucial for industries like law and healthcare, where secure and efficient communication is paramount.
The Challenges: cost and time
While mail has its perks, we also know it can come with a few hurdles. Here’s what some folks find a bit tricky:
- Cost is a concern: 43% of people say high costs around postage are their biggest frustration with mailing.
- Time is of the essence, especially for younger generations: 44% of Gen Z find the time it takes to mail – like waiting in line or dropping off parcels – to be their biggest pain point.
Bottom line
Physical mail isn’t going anywhere. By understanding what customers value and leveraging technology to improve the experience, businesses can continue to harness the power of mail for years to come.
Stamps.com: your mailing partner
We make it easy to send mail and packages from the comfort of your home or office. With our convenient online tools, you can:
- Save time and money: Buy postage online, print labels, and schedule pickups without leaving your desk.
- Personalize your mail: Choose from a variety of customization options to make your mail stand out.
- Track your shipments: Get peace of mind with real-time tracking information.
Whether you’re a business owner or an individual, Stamps.com is here to make your mailing experience easier and more enjoyable.
So, the next time you’re looking to connect with someone, don’t underestimate the power of a handwritten letter or a thoughtful package. It might just be the perfect way to make a lasting impression.
