Back-to-school shopping for both grade schools and colleges has been on the rise. According to the National Retail Federation, 2022 yielded almost $37 billion for grade shopping and almost $74 billion in college shopping; 4.5% of this amount includes books.
Although the school year is coming to an end, the time for summer courses and recreational reading is at hand. Not to mention summertime tends to fly by, so it’ll be time for the next school year before you know it. Your customers are reading year-round, so learning how to ship books can boost sales. With the help of our five tips, you’ll be a book shipping expert in no time.
1. Learn Media Mail guidelines and restrictions
Media Mail is a service offered through USPS for merchants who ship books and other media-based materials like CDs, DVDs, and test materials. However, like most carrier services, Media Mail comes with its own set of restrictions. Comic books and marketing materials aren’t eligible for the service. Also, Media Mail can only be used for domestic shipments and is subject to inspection. Restrictions aside, Media Mail does include free tracking and can be used for shipments up to 70 pounds with a girth of 108 inches.
2. Compare shipping costs
Media Mail can be a great resource, but we recommend comparing rates before making a final decision. If a shipment is on the lighter side, Priority Mail® may prove to be the more affordable option. Stamps.com users can compare shipping rates in real time with Rate Advisor to find the best available service for your shipment. After entering all of the information for your shipment, expand the Service or Carrier drop down menus and select Compare Services and Rates. Then, explore the given carrier service options to find the carrier service that fits your needs.
3. Use free shipping materials when available
If Priority Mail does prove to be your carrier service of choice, take advantage of the free shipping supplies offered by USPS. These supplies are sent directly to your home or business and can be ordered from your Stamps.com account. If the 7-10 delivery window doesn’t work for your business, most post offices also carry free supplies for customers. Priority Mail shipments can weigh up to 70 pounds, so the boxes and envelopes work perfectly for books, CDs, and other products.
4. Communicate shipping times with customers
When using services like Media Mail, delivery times might be a bit slower than customers are used to at an estimated 2-8 days. Share delivery windows at checkout to avoid a negative customer experience. Our recent study found 31.5% of customers are less likely to give a store repeat business if their shipment arrives later than communicated, so keep your customers in the loop and provide accurate delivery windows up front. Your customers can look forward to curling up with a good read and be more likely to shop from your business in the future.
5. Utilize Stamps.com automation rules
Once you’ve found the service and package that works for your business, avoid manually entering information for each new order with Automation Rules. Automation Rules automatically apply carrier information and packaging to shipments within the given criteria. For example, you can create an automation rule where items with a specific SKU assign Priority Mail as the carrier service. Automation rules help get shipments to customers faster for ample study and/or reading time.
Conclusion
Your customers are looking to your business to provide a new adventure or a helpful resource for class. Compare shipping rates, select a service, create a label, and get ready to send your book on its way. Then, do it all over again with automation rules until your customers have every book in the series. You can’t judge a book by its cover, but Stamps.com does make shipping as easy as it looks.
Open a new chapter and start your 30-day free trial to Stamps.com today.
